It is the time to make a difference: how to make it an unique experience for internet browsers?
Mandarin Oriental just launched its new website mandarin oriental.com last week, offering its viewers a brand new experience of Mandarin Oriental online.
Not only that the website has very unique categories for the products and services (educating the viewers what they have to offer globally), it has a strong emphasis on its branded "celebrity fan" page.
Also, if you choose to explore its "experience Mandarin Oriental", it has its unique way of explaining what the word "delight" means for Mandarin Oriental and its guests.
The unique selling points here at this website is its guest profiles. Viewers can easily registered a MO account with their preferences of the room location, floors (high or low), smoking/non-smoking room, newspaper and type of water recorded.
It is a great way to really delight the guests and I wonder if the list can be more elaborated such as type of pillows and favorite beverage.
Not only that the Mandarin Oriental promises the lowest rate match for its guests, it also offers the "welcome amenities" for its guests when they are making the booking (great sales techniques).
Also, it has a selection of room requests for guests to choose from when making the reservation (also comments are available). Again, it is similar items with what we were talking before about the "guest profiles". I wonder if this can be repetitive and what if a registered guest forgot to tick one or two of these room requests?
Overall, I like how the website is designed - in a way it is classic, clean, and right to the point. Certainly it knows how to anticipate what their guests (and potential guests) want and how to pamper them by offering choices of welcome amenities.
RSS Feed