Source: eyefortravel.com
Now we are talking about SoLoMo again, what is it? Social, Local and Mobile.
And why it is important for hotel businesses? Well, although hotel business has been very traditional over times, it has to stay on top of trends in order to embrace the fast-paced, consumer-led environment.
The appearance of smartphones and lots of different social media channels have made the feedbacks and reviews go public faster than ever. It calls for hotels attention because you can no longer wait for a week or a couple of days to solve a problem, sometimes a negative feedback on a bad arrival process can be just a few minutes/a touch screen away. Therefore, having a strong reputation management platform is essential for today's hotel business. It is recommended that a hotel should have a strong team to turn negative views and experiences into something positive and to try communicate with guests on a more personal level.
Fast and on time:
Let it be e-mails, tweets, Facebook messages and invitations, or text message, with the advanced technology, there are lots of things a hotel can do in order to engage the target customers (before or during their trips) with its brand.
Now we are talking about SoLoMo again, what is it? Social, Local and Mobile.
And why it is important for hotel businesses? Well, although hotel business has been very traditional over times, it has to stay on top of trends in order to embrace the fast-paced, consumer-led environment.
The appearance of smartphones and lots of different social media channels have made the feedbacks and reviews go public faster than ever. It calls for hotels attention because you can no longer wait for a week or a couple of days to solve a problem, sometimes a negative feedback on a bad arrival process can be just a few minutes/a touch screen away. Therefore, having a strong reputation management platform is essential for today's hotel business. It is recommended that a hotel should have a strong team to turn negative views and experiences into something positive and to try communicate with guests on a more personal level.
Fast and on time:
Let it be e-mails, tweets, Facebook messages and invitations, or text message, with the advanced technology, there are lots of things a hotel can do in order to engage the target customers (before or during their trips) with its brand.
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